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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas luxury jets are enticing buyers with their streamlined silhouettes, luxurious cabins - and progressively, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and [jetmakers](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) are keen to [display](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) novel forms of aviation fuel considered less harmful to the environment, from used cooking oil to the definitely less attractive meat waste.<br> |
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<br>Business jet operators, like airlines, have bowed to ecological pressure on air travel and committed to halving carbon [emissions](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) by 2050 compared with 2005.<br> |
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<br>Their hope is that adopting eco-friendly fuel to suppress emissions could make organization jets more appealing to ecologically conscious buyers - specifically corporations facing questions over sustainability from investors or [green campaign](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) groups.<br> |
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<br>The accessibility of less polluting personal jets could likewise spare the rich and famous the unfavorable promotion experienced by [Britain's Prince](https://www.pinterest.com.au/missionnewenergy/) Harry and his wife Meghan over a current personal jet journey to southern France.<br> |
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<br>Five Gulfstream jets on display screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The most current waste-based fuels include "fats, grease and oils that are by-products of the food industry," stated Bryan Sherbacow, [chief commercial](https://pitchbook.com/profiles/company/51278-86) officer of Boston-based [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) manufacturer World Energy, which produces fuel from meat waste used by .<br> |
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<br>"All of our product is inedible."<br> |
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<br>A few of the other 79 airplane on [display screen](https://www.pinterest.com.au/missionnewenergy/) are expected to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets represent less than 0.1% of total annual carbon emissions internationally, but can discharge, on average, as much as 20 times more carbon emissions per passenger mile than jetliners, according to the London-based private charter company Victor.<br> |
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<br>Prince Harry has actually defended his occasional usage of personal jets to ensure his [family's](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) safety, and has stated that on the uncommon events he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state occurrences such as the furore over his schedule have included fresh challenges for an industry already striving to justify its contribution to cutting business costs.<br> |
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<br>"Incidents of flight shaming involving making use of personal jets are unfortunate when you think about that our market has actually provided fuel performance enhancements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.<br> |
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<br>Bombardier thinks increased sustainable fuel use will assist the [industry](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) make inroads with corporations and rich purchasers. According to industry data, billionaires just have a 19% organization jet ownership rate.<br> |
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<br>But even an image remodeling - with jets sporting stickers like "this aircraft flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out aircrafts - is unlikely to satisfy all critics at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some analysts remain hesitant that biojetfuels, usually combined 50-50 with kerosene, will make a significant effect on [public understandings](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) about [luxury travel](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html).<br> |
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<br>"No amount of [jatropha curcas](https://www.zoominfo.com/c/mission-newenergy/346542889) or Brazil-nut fuel can make organization jets look eco-friendly," stated aviation [expert Richard](https://www.bloomberg.com/profile/company/MNELF:US) Aboulafia.<br> |
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<br>Demand from service jet operators for renewable fuels now far surpasses supply and their interest might drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) at its California plant, could [expand production](https://www.zoominfo.com/c/mission-newenergy/346542889) up to 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and experts are also seeing more interest from clients who want to purchase carbon credits to balance out [emissions](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) from their [flights](https://www.google.com/search?kgmid=/m/0cqd_rb).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a business jet usage study his company recently finished for a Fortune 500 company.<br> |
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<br>"At the end of the day, I think that price, cost per hour, variety, speed and performance, that's still the (sales) driver. But I think individuals are ending up being more familiar with the sustainability of operations and how it impacts the world." (Reporting By [Allison](https://pitchbook.com/profiles/company/51278-86) Lampert, Editing by [Tim Hepher](https://pitchbook.com/profiles/company/51278-86) and [Alexandra](https://www.google.com/search?kgmid=/m/0cqd_rb) Hudson)<br> |
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